Due to the small pack edible increasingly welcomed by consumers , so a small pack edible oil will be further rapid growth in the past five years, and gradually replace or even completely replace the bulk edible oil market. COFCO also agree with this view , " seed oil press oil consumption in alternative trend is clearly showing the consumer to upgrade edible donut machine situation , market share shrinking year by year soybean oil , sunflower oil, corn oil sales expanded each year , canola oil also showed expand market share trends . " said branded consumer pack edible oil market stage has come as enterprises should seize the " donut maker machine " at both ends , continue to strengthen brand building in the downstream , to adapt to market changes, thereby promoting the overall value of the upgrade.